What is Business and Organizational Coaching?

Ladies and Gentleman, I give you Tracey Burns, PCC – Executive Coach, Leadership Program Facilitator and Coach Supervisor.

Tracey has been coaching professionally for 17 years and is a part of our leadership team at Accomplishment Coaching Canada.

2020 will go down in history as the year that created the transformational tension necessary to cause businesses and organizations to reinvent themselves with urgency. Resilient leaders with extraordinary communication skills, heart- centric and purpose driven found themselves best equipped for the dynamic terrain of this historic year.

If you have received this newsletter, it may mean that you are considering the part you might play in this transformative time in our history and never has there been more demand…

Perhaps you’ve specifically researched how to qualify and distinguish yourself as an executive coach.

Let’s take a minute to explore how our program can support you through the lens of business and organizational coaching.

Q: What return on investment can someone expect from someone taking our program today?

A: Individuals doing this work commit to their own personal transformation which awakens self awareness, a key component to leaders navigating these creatively chaotic and ever-changing times.

You can’t hear what you can’t hear, or see what you can’t see, our program provides access to that unknown world and then trains you to awaken that in others.

This is a critical step in distinguishing the impact of metaculture at play in a business or organization. Once distinguished, one of the biggest returns on investment is being able to cause a shift in the culture that can then be measured by whatever means the business or org values.

Q: What does Ontological Coaching look like in a corporate setting?

A: At the heart of every business and organization is its people. Ontological coaching provides access to deep and sustainable behavior change. When we distinguish who we be, we can identify what is driving both our communication and our behavior. For example, when I’m coaching a team, I sense, observe and listen to who the team is being (individually and collectively) while also considering how their company culture is influencing their thinking and actions. I reflect what they aren’t able to distinguish for themselves and can then challenge the team to use that knowledge to disrupt and innovate.

Distinguishing these interrelated factors is key to developing strategies that take businesses and organizations to extraordinary results and that is a golden edge that a business or organization is able to leverage in competitive marketplaces.

Tracey asks a powerful question here, and I would like to hear your answer –

“What impact does your leadership have on those you lead? What would those you lead say in answer to that question?”

Now let’s shift gears here and get into some logistics.

Starting a new business during uncertain times has been compared to jumping off the edge of a cliff. An endeavor that can be daunting with zero promise of a successful landing.

Q: How is coaching in a business or organizational setting different than life coaching?

A: Our program teaches the ICF core competencies which, if you’re willing to embody them, are actually an excellent framework for living, relating and leading powerfully. A business or organization is comprised of many complex and dynamic relationships that can be navigated using the same framework. This creates a solid foundation to navigate the complexities and challenges that naturally go along with operating inside a business or organization.

I want to point out a key word that Tracey used here that is often overlooked-

Foundation.

It’s like building a house. The walls are not going to stand up by themselves, there needs to be a proper foundation for the plumbing, electricity, heating, cooling, and overall structure in order for a house to exist. Our program lays a strong foundation for you, which leads beautifully to my next question…

Q: What attributes do successful coaches have?

A: Perseverance, tenacity, resilience, open heartedness, flexibility, connection, a healthy dash of bold, a propensity for challenge, curiosity, and a fundamental love of people. In 17 years, my deep desire to make a difference, to contribute to humanity has kept me going through some tough times. I continuously put myself out there even when “I don’t want to”.

Our training and incredibly supportive community has taught me to let love lead, to normalize my humanity and how to persevere.

What I love about coaching is that it requires you to follow your unique path, to be authentic and honors you exactly as you were born to be you. As a result, there is no one formula to success and plenty of room for creativity.

Q: In terms of marketing oneself, how much emphasis do you put into your website, social media, and advertisements?

A: What has always worked for me is building and maintaining strong relationships! In 17 years of being a coach, I have only been hired twice from people who found me via search engine – no previous conversation or in person meeting.

In the beginning, I think prioritizing and over focusing on developing your website or social media is actually a place of safety and hiding. Our program has a strong business building component that is steeped in relationship beginning as early as Weekend One.

The majority of my clients come from word of mouth, connections I make while fundraising, contributing to the various charities I support and the relationships I nurture and engage in authentically. This has proven even more true during our pandemic. People seem to be refocusing, reevaluating their lives, looking for depth and meaning from their professional relationships.

The only other thing I’ve ever invested in is to continuously engage in my own personal development and education in order to best serve my clients. My coaching practice is and always will be about my clients first.

I invite you to reach out to us and give us your answer to these questions:

What does perseverance mean to you?

What are your goals you would like to accomplish next year that would make this program worth it to you?

Find out how we can support you in taking the next steps in developing your skills as a coach today.

Submit your questions below and a registration specialist will contact you shortly!